In early 2020, during the height of the pandemic lockdowns in Arima, Trinidad and Tobago, church buildings were shut, schools closed, and uncertainty gripped households. Faced with isolation, a simple 12-day challenge was designed to ignite personal daily reflection and Bible study.
What started as daily WhatsApp messages sent to a small local group quickly caught fire. Leaders forwarded it to other assemblies. Friends in Venezuela translated the reflections into Spanish voice notes. Without paid marketing or grand campaigns, The Ruth Challenge spread virally by word of mouth across the Caribbean, the Americas, and Europe.
Now, this beloved experience has been expanded into a complete keepsake book, companion reflection journal, and audio series so you can experience that same life-changing spark.
